Sometimes, our civic or political leaders don't resonate with us. So in order to draw inspiration with regard to good citizenship, people are turning more and more to everyday members of their communities. This trend is referred to by Ford as "embracing heroes."
"'Embracing heroes' as a trend matters to Ford for lots of reasons...," says Sheryl Connelly, Ford’s Global Consumer Trends and Futuring Manager, "the most basic of which dates back to Henry Ford, who felt it was important to open the highways to all of mankind. Today, the leadership of Ford Motor Company sees...mobility as a whole as a means to make lives better." Watch the video to learn more.
At Richmond Ford Lincoln, located at 4600 West Broad Street, we'd love to hear your thoughts about "embracing heroes." Swing by the dealership to chat and to take a beautiful new Ford for a spin.