Specialized Ford Broncos

Ford is bringing back the excitement of driving with a new generation of vehicles designed to stand out, inspire adventure, and give customers more reasons to love getting behind the wheel. The 2027 Ford Bronco Desert Rising Edition and 2027 Ford Bronco Filson are the latest example of that commitment. Inventory will be extremely limited.

Reserve your Bronco by speaking with one of our Guest Experience Coordinators. 
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2027 Ford Bronco Desert Rising Edition

Pink has never looked quite like this.

The 2027 Ford Bronco Desert Rising Edition brings a bold new attitude to the Bronco lineup with a head-turning design inspired by the vibrant colors of the desert landscape. Featuring unique pink and magenta accents, exclusive graphics, and a one-of-a-kind appearance package, this limited-edition Bronco was created for drivers who want their vehicle to stand out long before the trail begins.

The Bronco Desert Rising Edition combines unmistakable style with the legendary capability that has made Bronco an icon. Built for adventure and designed to be different, this special-edition SUV delivers the confidence to explore off the pavement while giving owners a Bronco unlike anything else on the road. With only 1,000 available, Richmond Ford is proud to help Central Virginia Bronco enthusiasts stay ahead of availability, ordering details, and arrival information for this rare new model.

A Limited Bronco Built for Collectors and Adventurers

The Desert Rising Edition turns heads with exclusive factory-installed design elements while maintaining the rugged capability that defines the Bronco name. Inspired by the colors of Utah's desert landscapes, this limited-edition Bronco combines bold styling with proven performance and adventure-ready capability.

  • Inspired by the vibrant colors of Utah's desert landscapes
  • Exclusive Desert Rising graphics and badging
  • Unique pink and magenta exterior accents
  • Special-edition wheels with custom color details
  • Serialized interior identification plaque
  • Available exterior colors:
    • Oxford White
    • Shadow Black
    • Avalanche Gray
    • Ruby Red
  • Available with Ford's proven EcoBoost® engine lineup:
    • 2.3L EcoBoost® turbocharged four-cylinder engine
    • 2.7L EcoBoost® V6 engine
  • 10-speed automatic transmission
Talk With A Specialist (804) 474-0531

2027 Ford Bronco Filson

Some vehicles are built to be driven. Others are built to become part of your story.

The 2027 Ford Bronco Filson was created for those who believe adventure is not something you escape to. It is something you build your life around. Bringing together the legendary capability of the Bronco with the timeless craftsmanship of Filson, this special-edition SUV delivers a premium off-road experience designed for years of exploration. 

The Bronco Filson represents a new direction for the Bronco lineup, pairing rugged capability with refined materials, thoughtful details, and a more elevated driving experience. Inspired by the same durability and dependability found in Filson's outdoor gear, this limited-edition Bronco is designed to handle the trail, the highway, and everything in between. Richmond Ford is proud to help Central Virginia adventure enthusiasts stay informed about availability, ordering details, and arrival information for this exclusive new model.

Built for the Trail. Refined for Every Journey.

Underneath the premium details, the Bronco Filson remains a true Bronco at its core. Every model comes equipped with the Sasquatch Package, delivering serious off-road capability with equipment designed to take on challenging terrain.

Performance highlights include:

  • 3.0L EcoBoost® V6 engine shared with Bronco Raptor and specially tuned for Bronco Filson
  • 10-speed automatic transmission
  • Standard Sasquatch Package
  • 35-inch all-terrain tires
  • Front and rear locking differentials
  • FOX® shocks with internal bypass technology
  • Trail Turn Assist
  • Trail 1-Pedal Drive
  • G.O.A.T. Modes™ terrain management system with seven drive modes
  • High-strength steel frame built for off-road durability 
Talk With A Specialist (804) 474-0531
WHY BUY YOUR FORD BRONCO FROM RICHMOND FORD?

A Bronco is built for adventure, and Richmond Ford is built to help you experience it. Whether you're behind the wheel of the Desert Rising Edition or the Bronco Filson, our team is here to make finding your perfect Bronco simple - from availability and ordering to financing and ownership.

When you choose Richmond Ford, you'll get:

  • Exclusive 100,000-Mile Limited Powertrain Warranty on eligible new vehicles
  • Ford specialists who know Bronco trims, packages, and capability features
  • Expert support on limited-edition models and incoming inventory
  • Factory-trained Ford service technicians
  • A customer-first experience built around being Driven By You

From daily drives to weekend adventures, Richmond Ford is your destination for the Ford Bronco experience.

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