About-Richmond-Ford

ABOUT RICHMOND FORD LINCOLN

What Does It Mean To Be Richmond's Most Awarded Dealership?

It means setting the standard for what a dealership experience should be.

At Richmond Ford, we’ve been in business for over 100 years earning the trust of our guests and the recognition of our community becoming Richmond’s most awarded Ford dealership and the only one in Central Virginia to win the Ford President’s Award 16 times.

We put people first and strive every day to provide a guest experience that values your time, delivers full transparency, and puts you at the center of every step — that’s the
Driven By You experience.

FAMILY OWNED

Richmond Ford Lincoln has been part of Central Virginia's story for more than 100 years - and today, we remain proudly family owned and operated. While we're not the same family that opened Virginia's very first Ford dealership, we share their passion for innovation, hospitality, and taking care of the community we serve.

Being family owned means decisions are made right here in Richmond - not in a corporate boardroom. It allows us to keep our focus where it belongs: on creating an experience that feels personal, transparent, and built around you.

MEET THE TEAM

GUEST FOCUSED

At Richmond Ford Lincoln, everything starts with our guests. That dedication has earned us the Ford President’s Award 16 years running—recognition reserved for dealerships reserved for dealerships that lead in care, service, and customer satisfaction. We’ve also been honored twice as a Ford Top 100 Dealer Group, proof that excellence is our standard.

We don't just help you buy a car, we help you own one. Every new vehicle comes with over $3,100 in DrivenCare Extras: including our exclusive 100,000-Mile Limited Powertrain Warranty, lifetime state inspections, $500 in service coupons, DriveGuide tech training, and complimentary pickup, delivery, and mobile service.

Our used and certified selections meet the same standards of quality, and our Commercial Truck Center keeps business fleets ready for the road. And when it’s time for maintenance, our award-winning service teams and Quick Lane technicians provide expert care with genuine Ford parts.

Taking care of our guests isn’t just what we do — it’s who we are.

SHOP ALL INVENTORY

GUEST FOCUSED

At Richmond Ford Lincoln, everything starts with our guests. That dedication has earned us the Ford President’s Award 16 years running—recognition reserved for dealerships reserved for dealerships that lead in care, service, and customer satisfaction. We’ve also been honored twice as a Ford Top 100 Dealer Group, proof that excellence is our standard.

We don't just help you buy a car, we help you own one. Every new vehicle comes with over $3,100 in DrivenCare Extras: including our exclusive 100,000-Mile Limited Powertrain Warranty, lifetime state inspections, $500 in service coupons, DriveGuide tech training, and complimentary pickup, delivery, and mobile service.

Our used and certified selections meet the same standards of quality, and our Commercial Truck Center keeps business fleets ready for the road. And when it’s time for maintenance, our award-winning service teams and Quick Lane technicians provide expert care with genuine Ford parts.

Taking care of our guests isn’t just what we do — it’s who we are.

SHOP ALL INVENTORY

DRIVEN BY YOU

At Richmond Ford Lincoln, Driven By You isn't just a tagline - it's a philosophy. It represents our commitment to our guests, our community, and the positive impact we strive to make every day.

For over a century, Central Virginia has been our home, and giving back is at the heart of everything we do. We proudly support causes that matter, including Anthem Lemonaid, Walk to End Alzheimer's, Susan G. Komen, MADD, Feed More, and Henrico County Public Schools CTE programs. From fighting hunger and supporting education to advancing public safety and health initiatives, we focus on making meaningful change where it matters most.

Whether you live in Ashland, Chesterfield, Mechanicsville, Midlothian, or anywhere in the Richmond area, when you choose Richmond Ford Lincoln, you're not just driving home a vehicle - you're joining a dealership and a family that's committed to moving our community forward, every mile, every day.

WHY BUY HERE

What Should I Know About Richmond Ford Lincoln?

Welcome to Richmond Ford Lincoln your trusted dealer serving Richmond, Mechanicsville, and Midlothian, VA. We aim to provide exceptional customer service and a comprehensive selection of new and pre-owned vehicles to satisfy the diverse needs of our community.


Our commitment includes robust financing options and a fully equipped service center to ensure your Ford remains in optimal condition throughout its lifespan. Continue reading to learn more.

Why Should I Shop Ford Vehicles at Your Dealership?

Recognized with the Ford President's Award 16 times for outstanding service, sales, and customer experience, Our Ford dealership experience should feel exciting, with real choices, clear information, and a team that listens.


Our inventory provides an option for everyone, whether you need a vehicle built for daily commutes, or carpools, we have a car for you.


Popular picks from our new Ford inventory include:

  • Ford F-150: According to U.S. News & World Report, the 2026 Ford F-150 is the Best Full-Size Pickup Truck for the Money. * It offers class-leading towing and payload capability, with versatility for work, trips to Ocean View Beach, or family tailgates at Richmond Raceway.
  • Ford Mustang MACH-E: Awarded by JD Power for Best Ownership Experience with EVs2, this EV provides style and reliability mixed into one, perfect for cruising down I-195
  • Ford Explorer: Newsweek ranked the Ford Explorer as the No. 5 Best New SUV of 2026 due to its versatility, strong performance options, and advanced technology3. Equipped with three-rows for families and adventure-focused drivers heading to Shenandoah National Park.


Pre-owned options are also a big part of the selection, especially for shoppers who enjoy a little history with their horsepower. Certified pre-owned Ford models add another layer of reassurance, thanks to detailed inspections and benefits designed to support long-term ownership.


Ready to shop? Start by browsing the online inventory, then reach out to schedule a test drive so you can get a true feel for the model that matches your daily routine.

Can I Start My Ford Financing Online?

Yes! Our online platform delivers accurate, abundant information because we understand how much you rely on digital research before making decisions. The interactive online experience we've built lets you explore our complete Ford inventory, request personalized quotes, schedule service appointments, and apply for pre-approval with complete convenience.


Our online resources are especially valuable in the financing realm, as you can do deep research into realistic scenarios and financing opportunities based on your individual circumstances. Plus, we offer specials to help our drivers get behind the wheel of their dream vehicle. If you're a recent college graduate, check out our College Student Discount special offer and see if you qualify.

Does Your Dealership Have a Service Center?

Absolutely! The service center stays ready to help keep your Ford performing its best. Certified technicians handle everything from routine maintenance to diagnostic work, using deep Ford knowledge to support long-term reliability. Common services include:


  • Battery Checks and Replacement
  • Oil and Filter Changes
  • Tire Rotation and Balance


Ready to keep your Ford in great shape? Schedule service online or call the service team and pick a time that works.

How Do I Start the Ford Car Buying Process?

How can you get started? Contact our team at Richmond Ford Lincoln.


Customers in Richmond, Mechanicsville, and Midlothian, VA, know our dealership makes it easy to find a vehicle that matches your life and receive service you can count on.

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  1. Richmond Ford Lincoln

    4600 West Broad Street
    Richmond, VA 23230

    • Sales: (804) 474-0531
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Get in Touch

  • Contact our Sales Department at: (804) 474-0531

Showroom Hours

  • Monday9am-8pm
  • Tuesday9am-8pm
  • Wednesday9am-8pm
  • Thursday9am-8pm
  • Friday9am-8pm
  • Saturday9am-6pm
  • SundayClosed