New Ford Specials

Richmond Ford Lincoln provides a selection of Featured Inventory, representing new and popular items at competitive prices. Please take a moment to investigate these current highlighted models, hand-picked from our ever-changing inventories!

2018 Ford Focus SE Sedan

2018 Ford Focus SE Sedan

MSRP¹:$21,120
Discount*:$2,889
Sale Price^**:$18,231
Rebates:$4,000
Final Price^**:$14,231

Engine 2.0L Ti-VCT GDI I-4 Engine, Transmission 6-Speed PowerShift Automatic Transmission, Exterior Color Oxford White, Interior Color Medium Light Stone, Stock Number L18198

2018 Ford Focus SE Sedan

2018 Ford Focus SE Sedan

MSRP¹:$21,120
Discount*:$2,889
Sale Price^**:$18,231
Rebates:$4,000
Final Price^**:$14,231

Engine 2.0L Ti-VCT GDI I-4 Engine, Transmission 6-Speed PowerShift Automatic Transmission, Exterior Color Shadow Black, Interior Color Charcoal Black, Stock Number L18309

2018 Ford Fusion S Sedan

2018 Ford Fusion S Sedan

MSRP¹:$22,995
Discount*:$4,057
Sale Price^**:$18,938
Rebates:$3,250
Final Price^**:$15,688

Engine 2.5L Duratec I-4 engine, Transmission Six-Speed Automatic Transmission, Exterior Color Magnetic, Interior Color Ebony Stone, Stock Number L18582

2018 Ford Fusion SE Sedan

2018 Ford Fusion SE Sedan

MSRP¹:$24,665
Discount*:$3,669
Sale Price^**:$20,996
Rebates:$3,250
Final Price^**:$17,746

Engine 2.5L Duratec I-4 engine, Transmission Six-Speed Automatic Transmission, Exterior Color Burgundy Velvet, Interior Color Ebony, Stock Number L18411

2018 Ford Escape S Sport Utility

2018 Ford Escape S Sport Utility

MSRP¹:$24,845
Discount*:$4,357
Sale Price^**:$20,488
Rebates:$2,500
Final Price^**:$17,988

Engine 2.5L iVCT Engine with Flex-Fuel Capability, Transmission 6-Speed Automatic Transmission with SelectShift Ca, Exterior Color Cinnamon Glaze, Interior Color Charcoal Black, Stock Number L18116

2018 Ford Escape S Sport Utility

2018 Ford Escape S Sport Utility

MSRP¹:$24,845
Discount*:$3,857
Sale Price^**:$20,988
Rebates:$2,500
Final Price^**:$18,488

Engine 2.5L iVCT Engine with Flex-Fuel Capability, Transmission 6-Speed Automatic Transmission with SelectShift Ca, Exterior Color Magnetic, Interior Color Charcoal Black, Stock Number L18288

2018 Ford Taurus SE Sedan

2018 Ford Taurus SE Sedan

MSRP¹:$28,470
Discount*:$3,676
Sale Price^**:$24,794
Rebates:$6,000
Final Price^**:$18,794

Engine 3.5L Ti-VCT V6 Engine, Transmission 6-Speed SelectShift Automatic Transmission with Sp, Exterior Color Magnetic, Interior Color Dune, Stock Number L18332

2018 Ford Fusion SE Sedan

2018 Ford Fusion SE Sedan

MSRP¹:$25,960
Discount*:$3,729
Sale Price^**:$22,231
Rebates:$3,250
Final Price^**:$18,981

Engine 2.5L Duratec I-4 engine, Transmission Six-Speed Automatic Transmission, Exterior Color Shadow Black, Interior Color Ebony, Stock Number L18519

2018 Ford EcoSport SE Sport Utility

2018 Ford EcoSport SE Sport Utility

MSRP¹:$23,900
Discount*:$1,887
Sale Price^**:$22,013
Rebates:$1,000
Final Price^**:$21,013

Engine 1.0L EcoBoost Engine with Auto Start-Stop Technology, Transmission 6-Speed Automatic Transmission with SelectShift Ca, Exterior Color Lightning Blue, Interior Color Ebony Black, Stock Number L18470

2018 Ford EcoSport SE Sport Utility

2018 Ford EcoSport SE Sport Utility

MSRP¹:$23,900
Discount*:$1,887
Sale Price^**:$22,013
Rebates:$1,000
Final Price^**:$21,013

Engine 1.0L EcoBoost Engine with Auto Start-Stop Technology, Transmission 6-Speed Automatic Transmission with SelectShift Ca, Exterior Color Smoke, Interior Color Ebony Black, Stock Number L18259

2018 Ford Escape SE Sport Utility

2018 Ford Escape SE Sport Utility

MSRP¹:$27,895
Discount*:$3,576
Sale Price^**:$24,319
Rebates:$2,500
Final Price^**:$21,819

Engine 1.5L EcoBoost Engine with Auto Start-Stop Technology, Transmission 6-Speed Automatic Transmission with SelectShift Ca, Exterior Color Lightning Blue, Interior Color Charcoal Black, Stock Number L18520

2017 Ford Mustang V6 Coupe

2017 Ford Mustang V6 Coupe

MSRP¹:$27,930
Discount*:$3,542
Sale Price^**:$24,388
Rebates:$2,500
Final Price^**:$21,888

Engine 3.7L Ti-VCT V6 Engine, Transmission 6-Speed SelectShift Automatic Transmission, Exterior Color Ruby Red, Interior Color Ebony, Stock Number L171497

2018 Ford Mustang Ecoboost Coupe

2018 Ford Mustang Ecoboost Coupe

MSRP¹:$28,080
Discount*:$4,592
Sale Price^**:$23,488
Rebates:$1,500
Final Price^**:$21,988

Engine 2.3L EcoBoost Engine, Transmission 10-Speed SelectShift Automatic Transmission, Exterior Color Magnetic, Interior Color Ebony, Stock Number L18137

2018 Ford EcoSport SE Sport Utility

2018 Ford EcoSport SE Sport Utility

MSRP¹:$25,195
Discount*:$1,952
Sale Price^**:$23,243
Rebates:$1,000
Final Price^**:$22,243

Engine 1.0L EcoBoost Engine with Auto Start-Stop Technology, Transmission 6-Speed Automatic Transmission with SelectShift Ca, Exterior Color Shadow Black, Interior Color Ebony Black, Stock Number L18468

2018 Ford F-150 XL Standard Cab

2018 Ford F-150 XL Standard Cab

MSRP¹:$30,075
Discount*:$3,880
Sale Price^**:$26,195
Rebates:$3,750
Final Price^**:$22,445

Engine 3.3L Ti-VCT V6 engine with Auto Start/Stop Technology, Transmission Electronic Six-Speed Automatic Transmission with T, Exterior Color Race Red, Interior Color Medium Earth Gray, Stock Number L18244

2018 Ford Escape SE Sport Utility

2018 Ford Escape SE Sport Utility

MSRP¹:$28,845
Discount*:$3,621
Sale Price^**:$25,224
Rebates:$2,500
Final Price^**:$22,724

Engine 1.5L EcoBoost Engine with Auto Start-Stop Technology, Transmission 6-Speed Automatic Transmission with SelectShift Ca, Exterior Color Lightning Blue, Interior Color Charcoal Black, Stock Number L18255

2018 Ford F-150 XL Standard Cab

2018 Ford F-150 XL Standard Cab

MSRP¹:$30,850
Discount*:$3,940
Sale Price^**:$26,910
Rebates:$3,750
Final Price^**:$23,160

Engine 3.3L Ti-VCT V6 engine with Auto Start/Stop Technology, Transmission Electronic Six-Speed Automatic Transmission with T, Exterior Color Magnetic, Interior Color Medium Earth Gray, Stock Number L1860

2017 Ford Explorer Base Sport Utility

2017 Ford Explorer Base Sport Utility

MSRP¹:$32,800
Discount*:$4,312
Sale Price^**:$28,488
Rebates:$4,000
Final Price^**:$24,488

Engine 3.5L Ti-VCT V6 Engine, Transmission 6-Speed SelectShift Automatic Transmission, Exterior Color Oxford White, Interior Color Med Light Camel, Stock Number L171492

2018 Ford Edge SE Sport Utility

2018 Ford Edge SE Sport Utility

MSRP¹:$32,210
Discount*:$4,722
Sale Price^**:$27,488
Rebates:$2,500
Final Price^**:$24,988

Engine 2.0L Twin-Scroll EcoBoost, Transmission Six-Speed SelectShift Automatic Transmission with, Exterior Color White Gold, Interior Color Dune, Stock Number L18434

2017 Ford Explorer Base Sport Utility

2017 Ford Explorer Base Sport Utility

MSRP¹:$33,295
Discount*:$4,007
Sale Price^**:$29,288
Rebates:$4,300
Final Price^**:$24,988

Engine 2.3L I-4 EcoBoost Engine, Transmission 6-Speed Automatic Transmission, Exterior Color Oxford White, Interior Color Med Light Camel, Stock Number L171491

2018 Ford Edge SE Sport Utility

2018 Ford Edge SE Sport Utility

MSRP¹:$32,210
Discount*:$3,251
Sale Price^**:$28,959
Rebates:$2,500
Final Price^**:$26,459

Engine 2.0L Twin-Scroll EcoBoost, Transmission Six-Speed SelectShift Automatic Transmission with, Exterior Color Oxford White, Interior Color Ebony, Stock Number L18461

2018 Ford F-150 XL Super Cab

2018 Ford F-150 XL Super Cab

MSRP¹:$36,275
Discount*:$4,253
Sale Price^**:$32,022
Rebates:$4,050
Final Price^**:$27,972

Engine 2.7L EcoBoost V6 engine with Auto Start/Stop Technology, Transmission Electronic 10-speed Transmission with Tow/Haul, Sn, Exterior Color Lightning Blue, Interior Color Medium Earth Gray, Stock Number L18314

2018 Ford F-150 XL SuperCrew

2018 Ford F-150 XL SuperCrew

MSRP¹:$43,705
Discount*:$5,767
Sale Price^**:$37,938
Rebates:$5,050
Final Price^**:$32,888

Engine 2.7L EcoBoost V6 engine with Auto Start/Stop Technology, Transmission Electronic 10-speed Transmission with Tow/Haul, Sn, Exterior Color Lightning Blue, Interior Color Medium Earth Gray, Stock Number L1898

2017 Ford Focus RS Hatchback

2017 Ford Focus RS Hatchback

MSRP¹:$42,070
Discount*:$6,082
Sale Price^**:$35,988

Engine 2.3L EcoBoost Engine, Transmission 6-Speed Manual Transmission - RS / ST, Exterior Color Shadow Black, Interior Color Charcoal Black/Ebony, Stock Number L171089

2017 Lincoln MKZ Hybrid Sedan

2017 Lincoln MKZ Hybrid Sedan

MSRP¹:$47,075
Discount*:$8,087
Sale Price^**:$38,988

Engine 2L I4 Atkinson-Cycle iVCT, Transmission CVT, Exterior Color White Platinum, Stock Number L17324

2017 Ford Explorer Platinum Sport Utility

2017 Ford Explorer Platinum Sport Utility

MSRP¹:$55,470
Discount*:$5,682
Sale Price^**:$49,788
Rebates:$4,000
Final Price^**:$45,788

Engine 3.5L V6 EcoBoost Engine, Transmission 6-Speed Automatic Transmission with SelectShift Ca, Exterior Color White Platinum, Interior Color Ebony, Stock Number L171611

2018 Ford F-150 XLT SuperCrew

2018 Ford F-150 XLT SuperCrew

MSRP¹:$67,530
Discount*:$8,410
Sale Price^**:$59,120
Rebates:$5,750
Final Price^**:$53,370

Engine 5.0L Ti-VCT V8 engine with Auto Start/Stop Technology, Transmission Electronic 10-speed Transmission with Tow/Haul, Sn, Exterior Color Magnetic, Interior Color Black, Stock Number L18286

2018 Ford F-150 XLT SuperCrew

2018 Ford F-150 XLT SuperCrew

MSRP¹:$67,350
Discount*:$8,222
Sale Price^**:$59,128
Rebates:$5,750
Final Price^**:$53,378

Engine 5.0L Ti-VCT V8 engine with Auto Start/Stop Technology, Transmission Electronic 10-speed Transmission with Tow/Haul, Sn, Exterior Color Ruby Red, Interior Color Black, Stock Number L18284

2017 Ford F-250SD Lariat Crew Cab

2017 Ford F-250SD Lariat Crew Cab

MSRP¹:$72,125
Discount*:$9,637
Sale Price^**:$62,488
Rebates:$3,500
Final Price^**:$58,988

Engine 6.7L 4 Valve Power Stroke Diesel V8 (B20) Engine, Transmission TorqShift 6-Speed Automatic Transmission with Sele, Exterior Color White Gold, Interior Color Black, Stock Number L171679

2017 Ford F-250SD Platinum Crew Cab

2017 Ford F-250SD Platinum Crew Cab

MSRP¹:$76,630
Discount*:$9,242
Sale Price^**:$67,388
Rebates:$3,500
Final Price^**:$63,888

Engine 6.7L 4 Valve Power Stroke Diesel V8 (B20) Engine, Transmission TorqShift 6-Speed Automatic Transmission with Sele, Exterior Color Shadow Black, Interior Color Black, Stock Number L171669

2018 Ford F-150 Lariat SuperCrew

2018 Ford F-150 Lariat SuperCrew

MSRP¹:$76,587
Discount*:$4,749
Sale Price^**:$71,838
Rebates:$2,250
Final Price^**:$69,588

Engine 5.0L Ti-VCT V8 engine with Auto Start/Stop Technology, Transmission Electronic 10-speed Transmission with Tow/Haul, Sn, Exterior Color Ruby Red, Interior Color Black, Stock Number L18638

2018 Ford F-250SD Lariat Crew Cab

2018 Ford F-250SD Lariat Crew Cab

MSRP¹:$97,597
Discount*:$10,529
Sale Price^**:$87,068
Rebates:$1,500
Final Price^**:$85,568

Engine 6.7L 4 Valve Power Stroke Diesel V8 (B20) Engine, Transmission TorqShift 6-Speed Automatic Transmission with Sele, Exterior Color White Platinum, Interior Color Black, Stock Number L18496

2017 Lincoln MKZ Hybrid Sedan

2017 Lincoln MKZ Hybrid Sedan

MSRP¹:$51,080
Sale Price^**:Please Call

Engine 2L I4 Atkinson-Cycle iVCT, Transmission CVT, Exterior Color White Platinum, Stock Number L17481

Price after all listed incentives, plus tax, tags, freight and $699 processing fee.

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable tax, title, license, $699 processing fee, and/or destination charges. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.