Historic Broad Street Dealership gets a Facelift

Downtown Richmond, where our store is located, is experiencing some great expansion and improvements. We wanted to make sure our store renovation accomplished the goals we needed it to, while also keeping an attractive storefront. It's an exciting investment to be able to make not only for the business, but also for our customers.
Presenting our 2016 Partners In Excellence

The Partners in Excellence award is an annual award open to all team members regardless of department. The award recognizes exemplary members of our Richmond Ford Lincoln team who exhibit all of the following qualities:
- Team Work
- Desirable Business Performance
- Consistency
- Positive Attitude
- Meet Guest Satisfaction Criteria
- Have Shown Significant Personal Improvement and Growth in Skills
- Work to Make Each Other Look Good
Wounded Warriors Family Support Mustang comes to Richmond!

Did you happen to catch a glimpse of an american flag wrapped Shelby GT350 with silver signatures all over it in Richmond this weekend? It may have been heading to our dealership! Over the weekend the iconic Wounded Warriors Family Support mustang made an appearance at our store and camped out in our showroom for a few hours.
Choosing Ford Replacement Parts isn’t Just Smarter, it’s Safer
Car repairs: it happens to everyone at some point, and if you’re a car owner, it will surely happen to you. Repairs aren’t the issue, though, counterfeit and aftermarket parts are. When you get your Ford car, truck, or SUV serviced, you want to be sure you’re choosing genuine Ford replacement parts for your vehicle. You may think all parts were created equally, but it’s just not so. Ford has produced a short video on why it’s important to choose Ford replacement parts for repairs and maintenance, check it out below!
Navigating the Auto Finance World—Should I Lease or Buy?
Finding the perfect new Ford vehicle should come with a sense of excitement, but for many new car shoppers, the auto financing options can be confusing, even daunting. Here at Richmond Ford Lincoln, we don’t want the car-shopping process to feel scary, so we’re bringing you this short Auto Finance 101 video from Ford to help demystify some of the biggest differences between leasing and buying. Check it out below!
Stage 3 Roush Makes Appearance at Richmond Technical Center

Introducing the New Ford Escape
If you're in the market for a small crossover, the 2017 Ford Escape proves again-and-again that's more than just a worthy option.
2017 Ford F-150 Raptor: Off-road ruggedness with a performance edge!
It's pretty widely know that when it comes to making vehicles for those who love to work hard, no one does it better than Ford. But what about folks who love to work hard, and play hard? Well, as it turns out, Ford has you covered there too. Today, Ford released a teaser video for its upcoming 2017 Ford F-150 Raptor. If you haven't seen it yet, check it out now and try not to drool on your keyboard.
From Barracks to Backstage: a Ford Mustang Moment
When Kela Holmes was in college, she dreamed of a career as an opera singer. Life, however, threw her a curveball. Unable to afford to continue on at school, Kela instead joined the military.
While she regretted the fact that she’d never know what it was like to connect with audiences from a stage, she knew she was serving another important role: that of soldier and protector.